I lead enterprise platform strategy and discovery programs that improve how organizations are found, understood, and experienced across search, AI, and complex digital ecosystems.

With 15+ years across global media, ecommerce, healthcare, nonprofit, and regulated industries, I have led digital transformation across portfolios ranging from 100K+ ecommerce products and 800+ locations to 220+ websites and media ecosystems exceeding 100M URLs. My work spans platform modernization, enterprise SEO, information architecture, taxonomy, structured content, CMS governance, migrations, experimentation, analytics, and product strategy.

I work at the intersection of content, technology, product, and growth—translating complex business needs into roadmaps, PRDs, technical standards, operating models, and measurement frameworks. I have scaled strategy and execution across 35+ editorial teams, partnering with Product, Engineering, Editorial, Marketing, Analytics, and executive leaders to improve discoverability, platform performance, publishing efficiency, and measurable business outcomes.

Today, my work focuses on modernizing digital platforms for AI-driven discovery. I develop SEO, AEO, and GEO strategies; strengthen entity authority and structured content; improve source visibility and E-E-A-T signals; and build scalable systems that support traditional search and emerging answer engines.

✅ Selected Work

• Enterprise Platform Transformation
  Migration, replatforming, taxonomy, and governance across a 100M+ URL media ecosystem
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• Post-Migration Recovery & Stabilization
  Restored crawlability, indexation, and organic visibility across a multimillion-URL publishing platform
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• Discovery Optimization Through Experimentation
  Information architecture, navigation, internal linking, and template testing increased CTR by 20%
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• Healthcare Platform Modernization
  Re-engineered platform and content architecture, driving 12,400% organic growth and reaching 100K+ monthly visits
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• AI Search / AEO / GEO Readiness
  Structured content, entity modeling, E-E-A-T, and answer-first frameworks supporting AI-mediated discovery
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• Editorial Systems & Workflow Modernization
  CMS optimization and governance enabling faster, higher-quality publishing at scale
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• AI-Driven Product Discovery & GEO for Ecommerce
  Optimizing product and category content for visibility across AI-powered search and answer engines
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