Case Study: eLearners.com
The SEO transformation of eLearners.com serves as a shining example of the power of a data-driven, white-hat SEO approach. By focusing on in-depth keyword research, strategic on-page and off-page optimization, and technical SEO best practices, I was able to achieve significant and sustainable organic traffic growth.
Transforming eLearners.com
into an Educational Hub with White Hat SEO
Client:
Education Dynamics (eLearners)
Industry:
Education & Technology
Challenge:
eLearners.com, a marketing services and technology company specializing in student enrollment solutions, sought to increase its online presence and attract potential students. However, their website suffered from:
Google Penalties: Unwitting use of black hat SEO tactics resulted in manual and algorithmic penalties, causing significant ranking drops for valuable keywords.
Technical Issues: Slow loading speed, lack of mobile-friendliness, and an outdated design hampered user experience and search engine crawling.
Content Gap: The website lacked engaging content to attract and retain visitors.
Solution:
SEO strategy for eLearners.com focused on three key areas:
1. Penalty Removal and Technical SEO:
- A thorough SEO audit identified technical issues and harmful backlinks.
- Disavowed low-quality backlinks and addressed on-page optimization problems.
- Implemented technical improvements to enhance website speed and mobile responsiveness.
2. Content Marketing Strategy:
- Developed a content calendar focused on timely and evergreen topics relevant to online students.
- Published high-quality, informative articles on:
- Types of degrees offered online.
- Potential curriculum and skills learned.
- Accreditation details.
- Salary expectations and job outlook after graduation.
- Maintained a consistent publishing frequency to establish eLearners.com as a thought leader.
3. Social Media Engagement:
- Identified social media platforms frequented by potential online students (e.g., Facebook, LinkedIn).
- Created engaging social media content (infographics, student success stories) to drive traffic to the website.
- Actively monitored and participated in online conversations to build brand awareness and trust.
Results:
The combined efforts of penalty removal, content marketing, and social media engagement yielded significant improvements for eLearners.com:
Penalty Removal: Google penalties were successfully lifted, restoring website visibility in search results.
Organic Traffic Growth: Organic traffic flow increased by 20% within 6 months.
Keyword Ranking Boost: The campaign resulted in a 230% increase in the number of ranking keywords.
Improved Conversion Rates: Conversion rates increased by 12%, indicating a rise in qualified leads.
Enhanced Brand Reputation: eLearners.com established itself as a valuable resource for potential online students.
Irina Yekaterinoslavskaya
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