Digital Marketing Consultant
2016-2024
Portfolio includes clients from a wide range of sectors, including media, education, e-com, and technology.
Provide strategic SEO guidance, leading and executing comprehensive, multi-faceted strategies that align with business objectives and maximize ROI. Prioritize both long-term and short-term initiatives to drive sustainable organic growth and conversions.
Director, SEO Strategy @ Audacy
2018-2023
Websites: audacy.com / radio.com / audacyinc.com / podsauce.com / evenful.com / audacy.com e-commerce.
Spearheaded the development and execution of a comprehensive Product SEO strategy from the ground up for a portfolio of 235 news, sports, and music websites, totaling over 100 million URLs. Owned KPIs and prioritized the SEO product backlog to achieve strategic goals. Conducted regular site audits to resolve critical SEO, DAM, and CMS issues. Led SEO/CRO experiments and A/B tests to optimize performance.
SEO Product Manager @ ToysRUs
2017-2018
Websites: toysrus.com / toysrus.ca / babiesrus.com.
Spearheaded the technical SEO strategy working across a heavily cross-functional, fast-paced environment and collaborated on site complex implementations that aligned with the needs and preferences of different customer groups across the enterprise.
SEO Strategy, Project Manager @ Endai Worldwide
2010-2016
Projects: Steris/Steris Life Sciences (.com/.de/.fr), Isomedix, Midmark, Ruth's Chris Steak House, Meco, USEndoscopy, JVC, Milly NY, BioTestLabs, Harper’s BAZAAR (e-com), Health Street.
Architected customized SEO strategies for a diverse clientele, leveraging close collaboration to ensure alignment with each client's unique objectives and resource limitations.
Sr. Web Spam Analyst @ Ask.com
2005-2010
Led anti-spam initiatives, ensuring search quality through manual actions, seed selection, and log analysis.
Education
Searchlight certification - Conductor
Web design and development certification - County College of Morris (CCM)
Oracle8i Database Administrator Training - Millennium Solution Focus
Agile Scrum methodology Training - Entercom
Oracle8i Database Administrator Training - Millennium Solution Focus
QA Automation using Mercury WinRunner - EDP School of Computer Programming
BA in Information Science - Russian State University for the Humanities
Irina Yekaterinoslavskaya
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