Irina is a senior web strategist and digital growth architect with deep expertise in enterprise SEO, product innovation, and building high-impact content ecosystems. Her career spans in-house, agency, and consulting roles, where she has transformed global brands and high-growth startups through scalable, AI-powered solutions that fuse organic strategy with advanced technical SEO.

She brings deep technical acumen to every engagement—leading international launches, large-scale site migrations, and taxonomy architecture for ecosystems exceeding 100M URLs. Irina excels at translating business goals, user behavior, and search intelligence into strategic, product-driven roadmaps that empower cross-functional teams to streamline workflows, identify growth opportunities, and execute with clarity and precision.

Her holistic approach integrates technical SEO, editorial alignment, conversion rate optimization, and long-tail strategies—maximizing discoverability, engagement, and performance across owned and referral channels. Known for building and leading high-performing teams, she fosters a collaborative culture rooted in operational rigor, agile execution, and continuous learning.

Irina’s leadership transforms websites and digital ecosystems into strategic engines for innovation and growth—connecting with audiences where they search and optimizing every experience for measurable impact.

⭐CORE COMPETENCIES:

✅ Enterprise SEO Strategy & Web Innovation
✅ GenAI, AEO & AI-Driven Optimization
✅ Large-Scale Technical SEO & Site Architecture
✅ SEO Product Management & Roadmapping
✅ Intent-Driven Content Strategy & EEAT
✅ Web & Data Analytics for Decision-Making
✅ Conversion Rate Optimization (CRO) & UX
✅ App Store Optimization (ASO) & Mobile Discovery
✅ Omnichannel & Social Platform Optimization
✅ Website Management & Performance Optimization
✅ Reputation Management & Brand Visibility
✅ Taxonomy Design, Refinement & Governance
✅ Scalable Solutions & Workflow Optimization
✅ Cross-Functional & Stakeholder Alignment
✅ Team Leadership, Mentorship & Operational Scaling

⭐EXPEXPERIENCE & ACCOMPLISHMENTS ==>>

⭐A FEW NAMES YOU MIGHT KNOW: Audacy, ToysRUs, Steris, Midmark, Isomedix, Ruth's Chris Steak House, The Arena Group, Barrett Media, UNICEF, JVC, Harper's BAZAAR, Milly NY, Health Street, Huntington Learning Center, Laithwaites, Education Dynamics, SwitchHits, Bedding Plus, Tallen Technology, Ancor Computing

⭐CASE STUDIES - The Strategy Behind Success:

✅ Enterprise website migration & taxonomy refinement, resulting in 10% increase in organic traffic

✅ Global canonicalization initiative, improving indexation across millions of URLs 

✅ Evergreen content strategy, generating 1M+ monthly pageviews

✅ UX/CRO strategy, increasing engagement and conversions across verticals

✅ Site architecture improvements, enhancing crawlability and internal linking

✅ Full website redesign oversight, driving 12,400% traffic growth in one year

✅ Local SEO strategy implementation, boosting customer engagement and  enrollment

✅ Google penalty removal & site health recovery,  restoring ranking and performance