I'm a senior SEO architect with a proven track record of propelling leading consumer brands to the forefront of organic search. My passion lies in crafting impactful SEO roadmaps using cutting-edge strategies and Agile principles. 

I translate complex SEO concepts into actionable plans that deliver significant and sustainable organic traffic growth. This data-driven approach ensures flexibility and continuous improvement, maximizing SEO performance and propelling brands to organic growth dominance.

Core Skills:

SEO:

• Enterprise SEO
• Local and International SEO
• Programmatic SEO & template optimization
• In-depth keyword research & competitive analysis
• Strategic on-page & off-page SEO optimization

Social Media:

• Social Media Integration: profiles & content marketing

Techical SEO:

• Technical SEO Audits & Optimization
• Schema Markup Expertise
• Server Log Analysis & crawl activity
• Mobile SEO Optimization with a focus on fast loading times, design, and UX
• Website migration, replatforming, and redesign expertise
• API & Data Integration

Content Marketing:

• Content strategy development & execution (SEO-focused)
• Taxonomy & content organization for optimal user experience
• Content creation & content performance analysis
• CMS optimization for seamless website management

Taxonomy & Information Architectures:

• Content organization for optimal user experience
• Site structure design and navigation optimization
• Metadata management
• User Experience integration
• Content Audits
• Consistency Standards
• Knowledge management

Data Analytics and CRO:

• Utilization of SEO & web analytics tools for performance measurement
• Data visualization & interpretation for actionable insights
• A/B testing & data-driven optimization
• Data mining and cleaning
• Machine learning and Gen AI

Product Management:

• Strategic product roadmap development
• Market analysis and competitive research
• Customer needs analysis
• Product launch planning and execution

Agile Project Management:

• Efficient project planning & prioritization
• Iteration-based development & continuous improvement
• Collaborative stakeholder management
• Effective communication & clear reporting

App Store Optimization (ASO):

• Market Research & Competitive Analysis
• Keyword Research & App Store Optimization
• App Analytics & Conversion Rate Optimization (CRO)
• ASO Tools & Technologies

Website Management:

• CMS Expertise (Content Management System)
• Information Architecture & User Experience
• Website Optimization & Maintenance
• Accessibility Compliance & WCAG (Web Content Accessibility Guidelines)